Communication Officer (Media Relations)

Roles & Responsibilities

• Media Strategy Development: Craft, plan, and execute comprehensive media strategies that align with the company’s objectives and brand image. Monitor media trends and adapt strategies to maximize positive coverage.
• Media Relationships: Develop and maintain strong relationships with national and local media, including journalists, editors, and influencers to promote story ideas and generate positive coverage. Act as a primary point of contact for all media inquiries.
• Crisis Management: Respond to media inquiries swiftly and strategically during crisis situations. Prepare statements and manage the flow of information to uphold the company’s reputation.
• Content Creation: Produce engaging and accurate content for various platforms including press releases, executive briefs, and social media that reflect the organization’s voice.
• Reporting & Analysis: Analyze media coverage quantitatively and qualitatively to report on effectiveness and adjust strategies as needed. Provide management with detailed reports and insights.
• Event Management: Coordinate press conferences, interviews, and other media events. Ensure logistical and thematic elements are aligned to convey the desired messages.
• Collaboration: Work closely with other departments, including marketing, to develop synchronized communications that uphold the brand’s integrity across all channels.

Qualifications

• Bachelor’s degree in communications, Public Relations, Journalism, or related field.
• Minimum of 5 years of experience in media relations, with a proven track record of successful media campaigns and strategies.
• Established network of media contacts and a deep understanding of the media landscape.
• Exceptional writing and editing skills, with the ability to convey complex information in a clear, concise, and compelling manner.
• Strong organizational and project management skills, capable of managing multiple projects simultaneously under tight deadlines.
• Excellent interpersonal and presentation skills, with the ability to engage and persuade various audiences.
• Experience in crisis management communications and media training.
• Proficiency in digital communication platforms and social media management.