Key Responsibilities

• Develop and execute strategic PR plans to build and maintain a favorable public image
• Establish and maintain relationships with media professionals and key stakeholders
• Create compelling press releases, articles, and media materials
• Coordinate and manage public events, sponsorships, and speaking engagements
• Monitor and analyze media coverage and PR metrics
• Manage crisis communications and mitigate negative publicity
• Collaborate with marketing and advertising teams for integrated campaigns
• Provide PR counsel and support to internal teams and executives
• Stay updated on industry trends and best practices
• Contribute to social media content and community engagement

Required Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, or related field
• Proven experience in PR, media relations, or corporate communications
• Excellent written and verbal communication skills
• Strong networking and relationship-building abilities
• Ability to prioritize and manage multiple projects simultaneously
• Proficiency in PR tools and software
• Problem-solving and decision-making skills
• Understanding of social media platforms and digital PR
• Crisis management and issue resolution expertise
• Strong attention to detail and organizational skills
• Experience in event planning and execution
• Knowledge of branding and brand management principles
• Ability to work effectively under pressure and tight deadlines
• Creative thinking and out-of-the-box PR strategies
• Relevant industry certifications are a plus