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    Associate Marketing Director - BLU Asia Hub

    Full-Time
    Bangkok, Thailand
    Posted: September 17, 2024
    Position Details

    Your Tasks

    • Lead brand & innovation strategy for NIVEA in Asia. Actively bridge Global strategy with Asia consumer needs, with the ambition to significantly accelerate our growth in Asia (focus on ASEAN & China) while driving ONE global NIVEA brand. The role is responsible Asia NIVEA assigned category innovation strategy and pipelines including maximizing of global franchises and developing Asia complimentary innovations.
    • Act as the strategic connector bridging BLU global with Asia expertise in assigned category to translate global strategy for regional relevance & impact.
    • Jointly develop & lead the overall Asia innovation strategy in close cooperation with BLU global and regional Emerging market to deliver (2-5 year) strong Asia innovation strategy, pipelines, and communication, to drive ONE global brand.
    • Collaborate closely with CLT as Asia representative to ensure global innovation fits with Asia market requirement including regulatory and market acceptance.
    • Lead to adapt global innovation to fit with Asian needs (e.g: packaging, formula, claims), and leading Asia complementary innovation projects for China market and assigned category franchises.
    • Utilise strategic consumer insights, market dynamic and trends to identify and drive all future growth opportunities and ensure innovation pipeline is ahead of competition
    • Lead exchange with key Asia MUs countries &Regional Emerging market and BLU stakeholders. (e.g. countries marketing head, R&D, Pack Dev.)


    Your Profile

    • University degree in business or marketing
    • Minimum 3 years’ experience in Innovation / Global Marketing / Product Development & team lead experience
    • Ideally min 5 years’ experience within Asian Cosmetics market, specifically in North East Asia
    • Approaches work with an agile, can-do mindset & is motivated by challenges and problem solving
    • High initiative: someone who’s not just able to harvest ideas but can deliver results
    • Proven experience in leading high performing, cross-functional teams, also within a matrix set-up
    • High level of resilience and assertiveness
    • Ability to work in a dynamic, changing and multi-cultural diverse environment
    • Strong stakeholder management experience



    Skills
    Stakeholder Management
    Team Leadership
    International Marketing
    Product Service
    Product Launch

    Functions
    Marketing

    Job Overview

    Job Type:

    Full-Time


    Company

    Beiersdorf  logo

    Beiersdorf

    33 active jobs

    Industry:

    Other

    Ready to Apply?

    Submit your application now and take the next step in your career journey.

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