Lead brand & innovation strategy for NIVEA in Asia. Actively bridge Global strategy with Asia consumer needs, with the ambition to significantly accelerate our growth in Asia (focus on ASEAN & China) while driving ONE global NIVEA brand. The role is responsible Asia NIVEA assigned category innovation strategy and pipelines including maximizing of global franchises and developing Asia complimentary innovations.
Act as the strategic connector bridging BLU global with Asia expertise in assigned category to translate global strategy for regional relevance & impact.
Jointly develop & lead the overall Asia innovation strategy in close cooperation with BLU global and regional Emerging market to deliver (2-5 year) strong Asia innovation strategy, pipelines, and communication, to drive ONE global brand.
Collaborate closely with CLT as Asia representative to ensure global innovation fits with Asia market requirement including regulatory and market acceptance.
Lead to adapt global innovation to fit with Asian needs (e.g: packaging, formula, claims), and leading Asia complementary innovation projects for China market and assigned category franchises.
Utilise strategic consumer insights, market dynamic and trends to identify and drive all future growth opportunities and ensure innovation pipeline is ahead of competition
Lead exchange with key Asia MUs countries &Regional Emerging market and BLU stakeholders. (e.g. countries marketing head, R&D, Pack Dev.)
Your Profile
University degree in business or marketing
Minimum 3 years’ experience in Innovation / Global Marketing / Product Development & team lead experience
Ideally min 5 years’ experience within Asian Cosmetics market, specifically in North East Asia
Approaches work with an agile, can-do mindset & is motivated by challenges and problem solving
High initiative: someone who’s not just able to harvest ideas but can deliver results
Proven experience in leading high performing, cross-functional teams, also within a matrix set-up
High level of resilience and assertiveness
Ability to work in a dynamic, changing and multi-cultural diverse environment
Strong stakeholder management experience
Skills
Stakeholder Management
Team Leadership
International Marketing
Product Service
Product Launch
Functions
Marketing
Job Overview
Job Type:
Full-Time
Company
Beiersdorf
33 active jobs
Hamburg
Industry:
Other
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