Media Strategy Analyst

About the Job

In this role, you'll work independently to become a subject matter expert within our organization while playing a crucial role in shaping innovative solutions to work-related challenges. Your active participation in team discussions will be highly valued as you contribute to our dynamic environment.

Key Responsibilities:

• Create comprehensive media mixes, budget recommendations, partner recommendations, and rollout plans.
• Analyze and integrate the relationship between paid (online and offline), owned, and earned channels.
• Develop strategies to enhance creative messaging through media.
• Oversee the execution of media plans in collaboration with buying teams.
• Understand and interpret media and business metrics.
• Develop learning plans to assess the success of media campaigns