Main Responsibilities
Sales Strategy and Planning:
- Develop and execute sales strategies and plans to achieve the company's sales targets in the local modern trade segment within the assigned area.
- Conduct market research and analysis to identify market opportunities, trends, and potential threats.
Business Development
- Identify and pursue new business opportunities to expand the company's market share in the local modern trade channel.
- Establish and maintain strong relationships with key decision-makers at existing and potential accounts.
Distribution And Retail Visibility
- Ensure smooth and efficient distribution of products to modern trade outlets within the assigned area.
- Work closely with the marketing team to optimize product placement and visibility in-store.
Promotions And Merchandising
- Plan and execute promotional activities and campaigns in collaboration with the marketing team to drive sales and enhance brand visibility.
- Monitor merchandising standards to ensure compliance and maximum impact at the point of sale.
Cross-functional Collaboration
- Collaborate with other departments, such as marketing, supply chain, and finance, to align strategies and achieve common business objectives.
Qualifications
- Bachelor's degree in Business, Marketing, or a related field. A Master's degree is a plus.
- Proven 3 year of experience as an Area Sales Executive or a similar role in the FMCG or consumer goods industry.
- Strong understanding of the local modern trade market and retail dynamics.
- Excellent leadership, communication, and negotiation skills.
- Demonstrated ability to achieve sales targets and drive results in a competitive market.
- Willingness to travel within the assigned area as required.
