Key Responsibilities:

Brand Strategy & Implementation:

- Develop and execute a comprehensive brand strategy that aligns with Genea Biomedx's global vision and objectives.

- Ensure APAC marketing plans are synchronized with the global marketing plan, collaborating with regional sales to select the appropriate marketing mix.

- Define customer value propositions based on a deep understanding of customer challenges and clinical workflows.

- Execute comprehensive marketing strategies to drive brand awareness, customer acquisition/retention, and revenue growth in the APAC, always aligned with the Global Marketing team.

Product Launch & Promotions:

- Support the development of regional KOLs in collaboration with executing the global product launch plan, including value proposition, product positioning, pricing strategy, awareness & advocacy strategies, and sales enablement.

- Adapt global product launches to the APAC market according to specific needs.

- Oversee product management responsibilities, including product launch planning and execution, marketing communication content generation, documentation, and pricing activities.

Marketing Campaigns:

- Utilize market analysis, customer needs analysis, and competitive positioning to develop differentiated positioning of product solutions and services.

- Collaborate with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective.

- Manage all marketing efforts, including branding, conference planning and execution, public relations, and digital marketing.

- Provide the global marketing team with APAC market-specific messages and materials to include in the global digital marketing strategy.

Partnerships and Engagement:

- Develop and execute marketing strategies to effectively communicate key messages, product introductions, and technology updates to external KOLs and customers.

- Adapt the global marketing strategy to effectively communicate key messages, product introductions, and technology updates to external KOLs and customers.

- Leverage KOL/customer insights, global team collaborations, and industry trends to develop and execute integrated campaigns/programs.

Content Creation:

- Possess a deep understanding of product technologies, solutions, and services to effectively differentiate and position Genea Biomedx in the APAC market.

- Adapt the global marketing visual content in various formats, such as PowerPoint presentations, infographics, or supporting videos, to visually represent our narrative and engage our KOLs & customers.

- Craft compelling narratives for industry events, showcasing thought leadership in product innovation, product strategy, and services.

Budget Management:

- Manage the local marketing budget, ensuring efficient allocation of resources to maximize ROI, subject to the approval of the Global Marketing Director.

- Track expenditures, forecast budget needs, and report on financial performance to senior Marketing leadership.

Job Requirements:

- Bachelor's degree or higher in marketing, communications, business, or a related field is required.

- Experience in the IVF or related industry is highly desirable.

- 4+ years of regional marketing leadership experience is highly preferred.

- Client-facing with some travel will be required.

- Excellent oral, written, and presentation skills with the ability to use numbers, data, and visual content to tell a story, influence decision makers, and explain complex concepts clearly to a variety of audiences.

- Proficient in visual content creation using tools such as PowerPoint, Adobe, Photoshop, and infographics.

- Demonstrated strategic thinking, problem-solving, analytical critical thinking, leadership, and communication skills used effectively with cross-functional teams and stakeholders at various levels in a matrixed environment.

- Demonstrated success in establishing, developing, and maintaining business relationships.

- Demonstrated ability to develop and execute brand and customer marketing strategies to include innovative approaches and digital engagement.

- Experience developing and executing digital marketing media, paid media, social media, and press release strategies.

- Strong knowledge of marketing principles and utilizing market research insights to effectively translate market trends and customer needs into actionable resources and tactics.

- Creativity, innovation, high standards, and attention to detail.

- Strong self-starter mentality, with the ability to proactively generate ideas and drive efforts.