Demonstrates a deep understanding of the of different marketing channels including different roles, advantages, formats, potential partnerships, distribution
Quickly builds strong relationships with marketing channel owners and leverages these relationships to deliver the best outcomes for Mindshare and our clients
Demonstrates a high degree of numeracy and IT literacy in order to monitor and manipulate data to deliver the best outcomes for the business, e.g. forecasting, delivery against plan, conforming to share deals
Understand the implications for the business and communicates potential impact to clients and the Mindshare team
Filters and adapts the different options and applies good judgement combined with hard facts to select which ideas will produce the best results
Understands what the client's business needs by understanding the history of the brand and what the client wants it to stand for. Understands the client's strategic intent and the implications for building the client's business
Communicates information and decisions with the full range of stakeholders involved in a project
Supports the development of others by expressing positive expectations towards their initiatives and giving constructive feedback
Minimum Qualifications
Under graduate degree in communication or media or business management (Post-graduate/masters preferred)
At least 5 years in media planning experience or related field required
Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning
Familiar with the timelines, processes and needs of the implementation of all media
Knowledgeable about new approaches to and developments in tactical planning
Demonstrated critical thinking and problem solving
Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
Ability to make decisions and use critical thinking
Knowledge and use of various research systems
Skills
Media Planning
Critical Thinking
Business management
Functions
Sales
Job Overview
Job Type:
Hybrid
Company
GroupM
18 active jobs
New York
Industry:
Arts, Entertainment & Media
Application Closed
This job posting is no longer accepting applications.
