Mindshare | Associate Director, Planning

What You’ll Bring

• Demonstrates a deep understanding of the of different marketing channels including different roles, advantages, formats, potential partnerships, distribution
• Quickly builds strong relationships with marketing channel owners and leverages these relationships to deliver the best outcomes for Mindshare and our clients
• Demonstrates a high degree of numeracy and IT literacy in order to monitor and manipulate data to deliver the best outcomes for the business, e.g. forecasting, delivery against plan, conforming to share deals
• Understand the implications for the business and communicates potential impact to clients and the Mindshare team
• Filters and adapts the different options and applies good judgement combined with hard facts to select which ideas will produce the best results
• Understands what the client's business needs by understanding the history of the brand and what the client wants it to stand for. Understands the client's strategic intent and the implications for building the client's business
• Communicates information and decisions with the full range of stakeholders involved in a project
• Supports the development of others by expressing positive expectations towards their initiatives and giving constructive feedback

Minimum Qualifications

• Under graduate degree in communication or media or business management (Post-graduate/masters preferred)
• At least 5 years in media planning experience or related field required
• Knowledgeable about and experienced with the concepts, approaches and issues involved in tactical media planning
• Familiar with the timelines, processes and needs of the implementation of all media
• Knowledgeable about new approaches to and developments in tactical planning
• Demonstrated critical thinking and problem solving
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
• Ability to make decisions and use critical thinking
• Knowledge and use of various research systems