CANDIDATE PROFILE
Education and Experience
- 2-year degree from an accredited university in Business Administration, Marketing, Hotel and Restaurant Management, or a related major, along with 3 years of experience in sales and marketing or a related professional area.
- OR a 4-year bachelor's degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related major, coupled with 1 year of experience in sales and marketing or a related professional area.
CORE WORK ACTIVITIES
Developing & Executing Sales Strategies
- Collaborates with sales leader to ensure understanding and effective implementation of the sales strategy for the segment.
- Assists in creating, implementing, and maintaining an aggressive solicitation program to boost business.
- Partners with the management team to develop and execute a sales plan that addresses revenue, customer engagement, and market needs under the DOS’s direction.
- Aids in developing and implementing both internal and external promotions.
Maximizing Revenue
- Provides proactive and assertive leadership to maximize revenue potential, setting a personal example with booking goals.
- Suggests booking goals for sales team members.
Managing Sales Activities
- Approves space release for catering to optimize revenue (DOS, Group) in the absence of a Business Evaluation Manager.
- Participates in sales calls with the team to acquire new business and/or close deals.
- Handles operational aspects of booked business, including generating proposals, writing contracts, and managing customer correspondence.
Analyzing & Reporting on Sales and Financial Data
- Analyzes market information using sales systems and implements strategies to meet the property’s financial room and catering goals.
- Assists Revenue Management with accurate six-period projections.
- Reviews sales and catering guest satisfaction results to identify improvement areas.
Ensuring Exceptional Customer Service
- Demonstrates leadership in guest hospitality, exemplifies excellent customer service, and sets a positive example for guest relations.
- Engages with guests to gather feedback on product quality and service levels.
- Meets with guests during pre- and post-convention meetings to gather feedback on various aspects such as rooms, meeting facilities, equipment, food and beverage, service levels, and overall satisfaction.
- Empowers employees to deliver outstanding customer service.
- Observes employee service behaviors and provides feedback to individuals and/or managers.
- Includes guest satisfaction as a focus in department meetings, aiming for continuous improvement.
- Ensures a customer recognition program is active throughout Sales.
- Implements and supports the company’s Customer Service Standards and the property’s Brand Standards.
- Practices daily service basics of the brand.
- Delivers exemplary customer service to drive satisfaction and loyalty by assisting customers and ensuring their needs are met before and during their event.
- Understands the property’s primary target customer and service expectations, providing tailored business solutions to address their needs and exceed expectations.
Building Successful Relationships
- Develops and manages relationships with key stakeholders, both internal and external.
- Collaborates with off-property sales channels (e.g., Event Booking Center, Market Sales, GSO) to ensure property needs are met and sales efforts are aligned and not redundant.
- Works with Human Resources, Engineering, and Loss Prevention to ensure compliance with local, state, and federal regulations and/or union requirements.
- Attends customer events, trade shows, and sales missions to build and maintain relationships with GSO Managers and customers.
