Key Responsibilities:

The primary role is to develop and manage all brand campaigns for both internal and external audiences. Develop and manage all brand campaigns for both internal and external audiences.

Brand strategy

• Formulate brand and communication strategy, roadmap and big ideas

• Develop brand campaign by “Branding from inside-out” approach

Brand roll-out

• Collaborate with all biz groups including affiliates to align brand and communication message

• Work closely with agencies for the development of creative works

• Responsible for all ATL & BTL of brand campaigns to ensure all the execution is implemented effectively according to communication plan
  

Brand custodian

• Work closely with graphic team and agency to develop KING POWER brand guideline

• Liaise as a “Brand guardian” ensure that all content is within brand guidelines and aligns to the KING POWER aesthetic

• Provide solutions and consultancy for all brand issues / problems
  

Cost effectiveness

• Plan and manage project’s budget

• Ensure operation runs within approved budget

Lean / improve process

• Initiate better brand building mechanics / tools

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field (Master’s degree preferred).

• Minimum of 5-7 years of experience in brand strategy, marketing, or communications, with at least 2 years in a managerial role.

• Proven experience in creating and executing successful brand campaigns.

• Strong understanding of branding principles and communication strategies.