Key Responsibilities:

1. GT Channel Management and Strategic Planning:

• Serve as the GT Channel champion, responsible for both strategic planning and direction, and execution excellence of the responsible categories in each channel.
• Utilize market trends, category dynamics, and shopper insights to develop and implement robust category strategies aligned with the company's business objectives.

2. End-to-End Process Leadership:

• Lead and align the development of an end-to-end process from strategic category growth development to the creation and deployment of a trade category plan with the channel team.

3. Growth Initiatives:

• Drive ABF brand growth leveraging category and shopper insights.
• Prioritize channels and identify growth opportunities.
• Expand distribution and explore new availability opportunities.
• Optimize trade pricing and discounts.

4. Trade Category Plan Development:

• Develop a Trade Category Plan translating the overall corporate brand strategy into specific trade and category strategies, including a Go-To-Market (GTM) plan.
• Focus on the 4Ps (Price, Promotion, Place, Pack) in the GTM plan, ensuring prioritization and execution across channels, including responsibility for GTM launch plans.

5. CBU Support:

• Act as the CBU Champion within the Trade Marketing team, collaborate with CBU members on the monthly Demand Plan, and represent Trade Marketing in alignment meetings.
• Ensure the delivery of CBU targets and foster collaboration among various functions: PSM, Sales, Finance, and Marketing.

6. Revenue Management:

• Manage the trade spending budget to ensure growth and ROI.
• Continuously optimize promotional spending and establish pricing guidelines.

7. Channel Strategy:

• Focus on assortments, distribution, placement, and promotion in channel strategy.
• Identify opportunities for assortment expansion and distribution.
• Plan and execute effective promotions and ensure compliance.
• Develop a Point of Sales strategy, including planograms, placement, visibility, and perfect store guidelines.

8. Customer Engagement and Business Reviews:

• Lead business reviews with customers, maintaining strong relationships and ensuring alignment with business objectives.

9. New Product Development (NPD) Launch Planning:

• Collaborate with the sales team on NPD launch plans, ensuring effective market introduction and alignment with sales strategies.

10. Collaboration with Sales and Marketing Teams:

• Work closely with the Sales and Marketing teams to align strategies and execution plans, ensuring cohesive efforts across departments.

Key Performance Indicators (KPIs):

• Category volume, sales, and profit.
• Responsible categories' Trade Development (TD) and Trade Investment (TI) spending targets.
• Achievement of CBU targets.

Qualifications and Skills:

• Master’s degree in marketing, Business Administration, or a related field.
• Proven experience in trade marketing, category management, or a related field, particularly in general trade channels.
• Strong analytical skills with the ability to interpret market data and shopper insights.
• Excellent leadership and project management abilities.
• Effective communication and collaboration skills.
• Strategic thinking with a focus on execution details.