Create category strategy development & guideline, focusing on pack & place.
Analyze EPOS sales data, consumer & shopper insight to identify opportunities in maximizing business across existing and new channels.
Co-Developed innovation launch pack with marketing team since campaign development, financial P&L, channels & activation plan, pack, price, promotion suggestions
Ensure On time in full (OTIF) NPD launch into market with readiness in all touchpoints e.g. POSM management, sufficient pipeline volumes planning on time promotional calendar
Provide promotion guideline and rules based on learning from post-evaluation and deliver category objectives.
Coordinate with cross-functions to implement category plan across channels.
Evaluate and review implemented marketing activities for developing future plan.
Ensure Brand standards for channels are adhered to. E.g. consistent use of brand key visuals, customer activation themes aligned with brand activation
Ability to collaborate across multiple teams and functions including CD, Marketing, Supply Chain and Finance.
Develop medium to long term category & channel growth plan utilizing market data to frame +1 Year strategy through Go-to-Market plan (GTM)
Experiences & Qualifications
Bachelor’s or master’s degree in job related field.
At least 5 years of trade marketing, category analyst and FMCG environment experiences.
Experience in beauty industry/company/channel is a plus.
Candidate from market research also welcome to apply.
Ability to analyze large amounts of data.
Excellent in English and Thai.
Good in presentation and negotiation.
Skills
Marketing
Language fluency
Go-to-market Strategy
Functions
Marketing
Job Overview
Job Type:
Contract
Company
Unilever
54 active jobs
Industry:
Consumer Goods, Retail & E-Commerce
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