Strategic Planner

Responsibilities:

• Understanding of client business goals and marketing objectives.
• Running quantitative research qualitative research groups; using a variety of market research data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviors and perceptions .
• Crafting briefs including target market analysis, personas, customer journeys, actionable consumer insights and key messaging recommendations to establish a winning strategy plan.
• Creating Business solution strategy, branding communication strategy, IMC strategy, then presenting to the clients for an approval.
• Presenting the strategy plan to the team including Creative team, Media team, Tech team with clearly defined brief.
• Be a leader for internal meeting to ensure the entire campaign aligns with the strategy plan.
• Working closely with Strategic Planning Manager and Business Consulting Director to create impact strategic development and prioritize the workload.

Qualifications:

• Bachelor or Master Degree in Business Administration / Marketing / Mass Communication
• At least 1 year experience in Strategic Planner, Business Consultant, Marketing Communication, Branding communication or related field
• Thai nationality, Age 22-27 years old
• Fluent in speaking, reading and writing in English.
• Excellent research and analytical thinking skills.