Responsibilities:

• Craft and Execute: Create and develop innovative brand strategies that align with our vision and inspire engagement.
• Shape Our Brand: Refine the brand identity for both our master brand and sub-brands, ensuring they resonate with our audience.
• Elevate Awareness: Lead communication and activation initiatives to boost brand awareness and build lasting connections with our audience.
• Ensure Consistency: Align branding across all marketing materials and customer touchpoints for a cohesive presence.

Qualifications:

• A Bachelor's degree or higher in Branding, Marketing, Communications, or a related field.
• 7-8 years of experience in Branding and Communications, with a proven track record in executing integrated marketing campaigns (offline, online, PR, activation)
• A creative mindset with a proactive approach and the resilience to champion brand initiatives.
• Strong negotiation and influencing skills to advocate effectively for our brand.
• Fluency in English is a must.