About the job

• Develop & implement working plan as aligned with commercial marketing strategies and business goals and execute marketing campaigns across multiple channels.
• Oversee brand development and ensure consistent messaging across all marketing materials and channels.
• Monitor and analyze campaign performance to measure the effectiveness of marketing activities and provide actionable insights including adjusting strategies as needed to optimize results.
• Lead their complicated project assignment with full end-to-end responsibility.
• Work closely with other functions to ensure alignment and support for marketing initiatives and collaborate with teams to produce high-quality content and promotional materials.
• Develop and manage marketing budgets, ensuring cost-effective use of resources and alignment with strategic priorities.
• Prepare and present regular performance reports to senior management.
• Provide knowledge and experience sharing as guidance to team member.

Qualifications:

• Bachelor’s Degree or higher in Marketing, Business Administration, Communication or related field.
• Knowledge and work experience of 5-8 years in banking / Marketing Communication / Event Marketing or related areas.
• Strong skills in communication and project management with attention to details.
• Knowledge & Experience in the business sustainability or ESG / SME or Commercial Banking industry of at least 3 years is a plus.