Create, and initiate brand communication roadmap, lead the execution plan to ensure the communication and implementation are effectively within the defined budget
Manage marketing campaigns across offline and online platforms to ensure the meet of customers’ expectations and to build the credibility of brand
Use data, insights to leverage creative artworks, for maximizing campaigns’ effectiveness
Set up campaigns’ objectives with measurable KPI, analyze the success of campaigns and present to top management team
Understand customer insights, market trends, and define compelling message for key brand communications
Ensure the correctness of brand asset application to all materials with the reinforcement of reviewing and signing off all materials via brand approval process by supervising creative works on advertising, product design and other forms of marketing to maintain consistency in branding
Provide professional recommendation to Business units’ team leaders to understand FWD brand values and attributes, and how we want consumers to perceive FWD as an insurance brand who helps change the way people feel about insurance
Represent local brand team to support new initiatives
Qualifications
Bachelor degrees in Marketing, Business, Communication or related
At least 5-7 years working experiences in marketing and communications or related
Solid experiences and knowledge in branding strategies, initiating company brand from beginning
Experiences working in international/Global company or working with group office is prefer
Excellence communication in both Thai and English
Good leadership, able to work under pressure with tight schedule
Skills
Customer Insight
Branding
Business Insights
Creative Problem Solving
Cross-cultural Competence
Communication
Functions
Marketing
Job Overview
Job Type:
Full-Time
Company
FWD Thailand
21 active jobs
Industry:
Other
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