Responsibilities

1. As member of the R&I Danone SN SEA R&I leadership team:

• Working as UX leader for the region and working closely with the other UX leaders in SN Asia, finding efficiency driving the UX strategy linked to business priorities.

• Ensure strong connection with the SN UX global team, defining a clear roadmap and priorities to accelerate User centricity within SEA organization.

• Upskilling the teams in user centricity and innovation insight capabilities.

• Ensuring that the user is always at the center of all our decision/activities.

2. Define, lead, and deliver the sensory and consumer insights roadmap to inspire and impact business growth:

• Understand and anticipate business and key stakeholders needs.

• Build, priorities and deliver the roadmap (activating synergies with S&I) reflecting a strong learning and activation agenda, short and long term, allowing R&I to unleash great and unique product experiences and stories.

• Implement, manage, and deliver efficient and leading-edge consumer and sensory research throughout the product development process, both DIY and by leveraging the right partners inside and outside

• Uncover relevant user pain points / delighters / sensory insights and translate them into tangible actions for the development of meaningful user experiences.

• Pilot budget and adequate resources.

• Be the catalyst of a consumer centric organization and drive consumer empathy: be the change agent to put consumer at the heart of product & pack development to ensure outstanding and unique products experience in line with the positioning of our brands for greater market success.

3. Ensure the innovation and renovation pipeline is fully user-centric:

• Catalyze and fuel innovation and renovation agenda with trends, user perception, user journeys.

• Ensure definition of user centric challenge, development of desired user experiences, and early and iterative user feedback throughout the product development.

• Run user-centric design sprints, co-creation and activation workshops, lean testing with S&I.

• Monitor product superiority.

4. Build a strong relationship with your business partners R&I, S&I, Marketing and external suppliers:

• Ensure high degree of collaboration with cross-functional teams to drive user-centric product development journeys.

• Constructively influence key stakeholders to integrate the user voice in projects, from insight hunting to the adequate validation process.

• Build and nurture the collaborations with suppliers (Sensory & Consumer Agencies, Flavor Houses, etc.) and consumers.

• Actively work in partnership with global UX and strengthen the UX community: deploy the strategy, build & share best practices, develop the adequate skill set and right level of expertise.

5. New Business Initiatives: 

• Work with key internal business partners (S&I and marketing teams) during growth hacking workshops to uncover any potential project opportunities to deliver business growth.

• Deep dive into the categories, competitors, flavors and ingredients to supplement growth hacking and ideation workshops.

Qualifications

• Bachelor’s degree in food science/technology or master’s degree in Consumer & Sensory related sciences.

• At least 8-10 years’ experience in Consumer and/or Sensory research (Agency, FMCG, Flavors-fragrance business).

• Experience in digital studies / Digital fluent.

• Passion for product and ability to describe sensory qualities / Passion for people and ability to describe a user experience.

• You work and communicate fluently in English & Thai - International experience is a bonus.

• Willingness to travel.

• Curious and able to drive conviction-based arguments and activities – challenging the status quo.

• Sensory design (quantitative & qualitative).

• Consumer study design (quantitative & qualitative).

• Communication & good story telling.

• Project management skills.

• Excellent communication skills, both verbal and written. Must be impactful and assertive yet have a strong understanding of cultural diversity.