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    Regional Retail Pricing Manager

    Full-time
    Bangkok, Thailand
    Posted: June 24, 2025
    Position Details

    Key Pillars of the Role

    Pricing Strategy & Execution

    • Lead and own the design and execution of market-responsive pricing strategies. Work closely with cross-functional teams to strengthen our market positioning and support commercial teams in refining pricing models that strike the right balance between competitiveness and profitability.

    • Our ambition: elevate pricing from a traditional back-office function to a true business accelerator, a strategic driver of growth and value creation.

    Data-Driven Innovation & Analytics

    • Explore and analyze complex data sets to power decision-making and innovation. Deliver sharp, actionable insights using internal advanced AI and algorithmic tools.

    • Leverage core data analytics capabilities (trend modeling, segmentation and predictive analysis) to uncover optimize pricing performance. Move from data to strategy with speed and precision.


    Competitive Intelligence & Vendor Management

    • Lead end-to-end competitive intelligence initiatives, from strategy to execution. Manage third-party data vendors, oversee performance reviews and ensure seamless integration of market insights into internal systems.

    • Your work will turn raw data into strategic actions, sharpening our understanding of market dynamics and giving us a real edge in an increasingly competitive landscape.


    System Enhancement & Process Automation

    • Take the lead on pricing system enhancements and automation initiatives. Collaborate with product and operations teams to translate complex needs into clear system requirements, drive UAT and deliver scalable tools that streamline operations and enhance performance. Users training is as well part of the scope of the position.

    • A key part of this role is ensuring we leverage the full technological capabilities of Alibaba Group, tapping into shared platforms, advanced tools and innovations to accelerate impact.

    • You will be a builder of smarter, faster systems that evolve in step with our strategic goals.


    Cross-Functional Collaboration & Operational Impact

    • Partner with diverse teams across our product, operations, commercial functions and regional leadership to align priorities, define success metrics and lead initiatives that directly connect pricing strategy with tangible business results.

    • Design and scale efficient processes, automate key workflows and deliver actionable dashboards that empower decision-making and accelerate performance across our six Southeast Asian markets.

    • In this role, you will lead both strategically and operationally, equally comfortable shaping big-picture direction and driving hands-on implementation on the ground.

    Regional Capability Building

    • Deliver targeted trainings to empower local Pricing teams with best practices, shared learnings, and a continuous improvement mindset.

    • Lead onboarding and capability-building initiatives to drive consistency and regional uplift. Support data and system issue resolution to ensure smooth operations.

    What You Bring

    The ideal candidate is a driven self-starter with a solution-oriented mindset with a strong sense of ownership and the ambition to shape the role within our experienced retail team. You thrive in cross-functional environments, are comfortable navigating ambiguity and unafraid to roll up your sleeves to makes things happen.

    Stationed in Bangkok with regular business travels in our local offices, you will need to demonstrate a high degree of autonomy, flexibility and adaptability while collaborating effectively across all our markets.

    Qualifications

    - Significant experience in data analytics and pricing, as well as in project management and competitive intelligence functions

    - Proven track record in leading cross-functional projects in fast-paced environments

    - Strong technical skills in SQL and Excel, with hands-on experience in data flow & integration, debugging and process automation

    - Analytical mindset with hands-on experience in handling large and complex datasets to translate raw data into actionable and impactful business decisions.

    - Working knowledge of product development cycles and experience with UAT

    - Excellent communication, organizational and problem-solving skills

    - Experience in multi-country environments, ideally in retail, e-commerce or fast-paced tech-driven industries

    - Chinese language proficiency is a big plus



    Skills
    SQL
    Data Analytics
    Debugging
    Pricing

    Functions
    Data & Analytics

    Job Overview

    Job Type:

    Full-time


    Company

    Lazada logo

    Lazada

    187 active jobs

    Industry:

    Consumer Goods, Retail & E-Commerce

    Ready to Apply?

    Submit your application now and take the next step in your career journey.

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