Regional Retail Pricing Manager-Based in Bangkok

Role Overview:

This is a high-impact, cross-functional leadership role designed to elevate pricing into a key strategic lever for growth, innovation, and operational excellence across six Southeast Asian markets. As the Regional Pricing Strategy & Analytics Lead, you will drive pricing innovation, lead system and data enhancements, streamline automation, and act as a key partner across product, operations, and commercial functions.

Key Responsibilities:

1. Pricing Strategy & Execution

• Design and implement market-responsive pricing strategies.

• Support commercial teams in developing pricing models that balance competitiveness and profitability.

• Elevate pricing into a growth driver, not just a back-office function.

2. Data-Driven Innovation & Analytics

• Analyze complex datasets to generate actionable insights.

• Use AI-powered tools, segmentation, predictive models, and trend analysis to optimize pricing decisions.

• Quickly translate insights into strategic recommendations.

3. Competitive Intelligence & Vendor Management

• Lead competitive intelligence strategies and execution.

• Manage external data vendors, ensure data quality and strategic integration.

• Convert market data into meaningful, actionable decisions.

4. System Enhancement & Process Automation

• Lead pricing system upgrades and automation initiatives.

• Collaborate with product/ops teams to define system requirements and drive user acceptance testing (UAT).

• Develop scalable, tech-driven tools to streamline operations.

• Provide user training and support.

5. Cross-Functional Collaboration & Operational Impact

• Align pricing strategies with commercial, product, and operations goals.

• Develop success metrics, performance dashboards, and workflows that support data-informed decision-making.

• Act as a strategic and operational leader, from vision to hands-on execution.

6. Regional Capability Building

• Train and empower local pricing teams with best practices.

• Lead onboarding, knowledge sharing, and problem-solving across markets.

• Promote a culture of continuous improvement and alignment across SEA.

Job Requirements:

Must-Have Qualifications:

• Proven experience in pricing, data analytics, project management, and competitive intelligence.

• Strong cross-functional leadership in fast-paced environments.

• Advanced technical skills: SQL, Excel, automation, system integration.

• Experience with UAT and product development cycles.

• Excellent communication, organizational, and problem-solving abilities.

• Analytical mindset with hands-on experience handling large datasets.

• Experience working across multiple countries (preferably in retail, e-commerce, or tech).

• Self-starter mindset with strong ownership and adaptability.

Good to Have:

• Chinese language proficiency is a strong advantage.