Key Responsibilities：

• Consumer Insights & Market Analysis

• Study consumer behavior across different Southeast Asian markets and build accurate user personas.

• Analyze market competition and define the industry landscape in different countries.

• Leverage internal platform data to identify key consumer trends and refine category strategies.

• Fashion Trends & Assortment Analysis

• Monitor global and Southeast Asian fashion trends and analyze their impact on local markets.

• Analyze Lazada’s existing product assortment to ensure alignment with consumer demand.

• Use data analytics to identify market gaps and introduce trending new products and categories.

• Opportunity Identification & Strategy Development

• Develop category growth strategies and identify breakthrough opportunities through data analysis and market research.

• Break down category growth targets and coordinate with relevant teams for execution.

• Refine product selection strategies to enhance the competitiveness and conversion rate of core products.

• Data-driven Decision Making & Optimization

• Analyze user, industry, and market data to develop targeted strategic adjustments.

• Establish standardized data analytics frameworks to improve category operations.

• Brand Partnerships & Cross-functional Collaboration

• Develop category brand strategies and collaborate with local teams to facilitate brand and seller acquisitions.

• Leverage data insights and market analysis to guide local teams in optimizing brand portfolios.

• Work closely with marketing, data analytics, and logistics teams to implement category growth strategies.
  
  

Job Requirements

• 5+ years of experience in fashion, e-commerce, or retail industries, with a strong understanding of the Southeast Asian market.

• Familiar with consumer behavior research, market analysis, and competitive intelligence methodologies.

• Strong execution skills to implement category strategies and drive cross-functional collaboration.

• Strong interpersonal skills to coordinate with marketing, operations, and data teams to ensure strategy execution.

• Ability to thrive in a fast-paced environment and handle high-pressure situations.

• Clear logical thinking to deconstruct problems and develop systematic solutions.

• Strong fashion aesthetics and trend sensitivity to accurately identify market trends and align them with consumer demand.

• Project management and data-driven mindset to effectively manage multiple category initiatives and optimize strategies based on data analysis.