Initiate and align UCHOOSE strategies with Krungsri Consumer’s Strategies and goals.
Develop and implement strategies to improve marketing campaigns with technology solutions.
Collaborate with cross-functional teams to ensure seamless implementation of marketing campaigns and technologies.
Identify and evaluate new marketing technologies to enhance team performance and improve ROI.
Manage and maintain marketing technology platforms and systems, including CRM, marketing automation, and analytics tools.
Lead communication strategy both external &internal communication, plan and execute including identification of target audiences, development of key messages distribution on relevant channels, and measurement of results.
Initiate new business models/ new source of revenues by leverage and optimize our resources and platform.
Analyze and report on marketing data to provide insights and recommendations for continuous improvement.
Lead training sessions for team members on new and existing marketing technologies and tools.
Stay up-to-date with the latest marketing technology trends and best practices, and apply them to improve team efficiency and effectiveness.
Qualifications :
Bachelor’s or Master’s degree in Marketing, Management, Marketing Technology, Marketing communications, Digital Marketing, Business Administration, e-commerce, MBA or any related fields.
At least 5 years of experiences in marketing from banking or financial service industry, Mobile marketing, Digital marketing background, Tech & Startup company such as online or e-market commerce platform such as Agoda/Shopee/Grab/Lazada/Traveloka or related companies are preferred.
Strong in marketing & partnership management.
A solid understanding of credit card market and banking industry; products, sales channels, sales promotions, market players, technologies, and contacts in related markets.
Good in using data analytic tools or marketing automation tools or any marketing technology tools such as GA360, Firebase, CDP, Tableau, Branch IO, Insider, App Flyer, PAM, Oracle, Salesforce
Profound understanding in marketing planning as well as team management at both the strategic and operational levels.
Skills
Marketing
E-commerce
Functions
Marketing
Job Overview
Job Type:
Hybrid
Company
Krungsri
44 active jobs
Industry:
Banking & Finance
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