Key Responsibilities:

-Strategy Development: Develop and implement comprehensive marketing strategies and plans that align with business objectives and drive growth.

- Campaign Management: Oversee the planning, execution, and optimization of marketing campaigns across various channels, including digital, social media, email, and events.

- Brand Management: Enhance and manage the FlowAccount brand, ensuring consistent messaging and a strong market presence.

- Market Analysis: Conduct market research and analysis to identify opportunities, understand customer needs, and stay ahead of industry trends.

- Content Creation: Lead the creation of compelling content for various marketing materials, including blogs, social media posts, newsletters, and website content.

- Performance Tracking: Monitor and analyze marketing metrics and KPIs, prepare reports, and provide insights to drive data-informed decisions.

- Budget Management: Develop and manage the marketing budget, ensuring effective allocation of resources and maximizing ROI.

- Collaboration: Work closely with the sales, product, and customer support teams to align marketing efforts with overall business objectives and customer needs.

Qualifications:

- Education: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or equivalent is a plus.

- Experience: Minimum of 5 years of experience in marketing management, preferably in the technology or SaaS sector.

- Skills: Strong expertise in digital and traditional marketing tactics, excellent communication and leadership skills, and proficiency with marketing tools and analytics platforms.

- Attributes: Strategic thinker with a creative approach to problem-solving, results-driven, and a passion for driving marketing success.