Responsibilities

• Develop and implement marketing strategies for the travel application business, including branding, positioning, messaging, and value proposition.
• Plan and execute online and offline marketing campaigns, including social media, email, web, SEO, SEM, PR, events, and partnerships.
• Monitor and measure the performance and impact of marketing campaigns, using analytics tools and KPIs, and optimize them based on data and insights.
• Conduct market research and competitor analysis to identify customer needs, preferences, and behavior, and to benchmark the business against industry best practices.
• Collaborate with the product, sales, and customer service teams to align marketing strategies with business goals and customer feedback.
• Manage the marketing budget and resources, and ensure compliance with the company's policies and standards.
• Stay updated on the latest trends, technologies, and best practices in the travel and marketing industry, and recommend new and innovative ways to grow the business.

Job Qualification

• Bachelor's degree in marketing, business, or related field.
• At least 7 years of experience in marketing, preferably in the travel or technology industry.
• Proven track record of developing and executing successful marketing campaigns, and achieving marketing goals and metrics.
• Strong knowledge and skills in digital marketing, including social media, email, web, SEO, SEM, and analytics tools.
• Creative and strategic thinker, with excellent communication, presentation, and interpersonal skills.
• Team player, with the ability to work independently and collaboratively across different functions and levels.