Responsibilities:
Pomelo is the leading online fashion platform in South East Asia. Born in 2013 to empower digitally native, South-East Asian women to look and feel their best, with designs crafted keeping their tastes & lifestyles in mind. Pomelo has evolved into a platform for fashion focused women with a combination of the best products, the hottest local brands, world class content and data driven experiences. Driven by technology and backed by fashion and technology investors from across the world, our mission is to digitise fashion retail through our unique omnichannel model.
- Work closely with the Brand Core Team to conceptualize exceptional campaigns from start to finish, while ensuring all messaging is clearly given to Pomelo customers.
- Collaborate with the Campaign and Visual Design Team to develop captivating and interesting campaign copy; while optimizing marketing campaigns and assets.
- Establish and consistently maintain Pomelo’s brand voice to be current, engaging, and incorporating recent trends from each market into content.
- Keep our marketing emails, social media accounts, and retail up to date with
- error-free, fresh, and informative content that ensures customers will come back for more.
- Contribute to the development of editorial content for social media posts.
- Create copy for day to day posts on Facebook, Instagram, and all other social media platforms.
- Get up close and personal with all products to write product names and descriptions for each style.
- Guarantee that the copy and messaging across all markets are consistent and stay true to Pomelo’s tone of voice.
- Be able to monitor and analyze engagement channels performance and proactively develop strategies to improve the performance
- Assist the E commerce team to schedule day to day marketing communications
- QA of all engagement channel messaging to ensure accurate and error-free
- execution of links, segmentation, and content
Qualifications:
- Bachelor’s degree
- Talented writer
- Native language proficiency in both English & Thai
- A passion for social media, writing, and fashion
- Creative and self-motivated with an eye for detail
- Responsible and able to excel in a fast paced environment
- Keen interest in CRM and Lifecycle Marketing
- Exceptional analytical, conceptual, and problem-solving abilities
- Excellence in attention to detail and confidence in execution
