Retention & Engagement Campaigns Analyst

The Daily

• Build and execute highly personalized cross-channel communications, campaigns and nurture programs that really speak to our customers
• Set up data-driven campaigns to ensure deliverability and performance
• Create and implement test strategies, including A/B multivariant testing to maximize conversions
• Manage overall marketing calendar
• End to end campaign management from creation to analysis and reporting
• Be the go-to for our marketing automation system, providing direction and support
• Implement, manage, and fine-tune campaigns across retention pillars – Lifecycle, Engagement and Monetisation
• Collaborate with teams for content launches and to make sure our marketing tools are top-notch
• Review written materials in English and any other language, to catch any errors

The Essentials

• Minimum 3 years-experience working with marketing automation platforms (preferably Braze)
• Fluency in Thai
• Relevant Marketing Automation Platform certifications are a strong asset
• Ability to prioritize and manage multiple priorities and projects
• Experience in working with Looker
• Knowledge of email marketing best practices and experience in behavioral segmentation
• Comfortable manipulating large data sets