Outcomes and Responsibilities:
- Cultivate Teach For Thailand’s brand as a top-of-mind charitable organization through the development and delivery of a top-notch marketing and communications strategy. The success should be measured by our exposure on mainstream media per quarter.
- Ensure that organizational key messages effectively reach all our priority target audiences which will drive successes in other areas particularly; (i) achieving THB0.5M target in mass giving campaign at the end of 2024 (ii) achieving the 2024 leads target for fellows recruitment.
- Build relationships with media and stakeholders to ensure positive and sufficient coverage of our organization’s work and impact with 8 stories published by media partners and 3 National Events Participation by fellows/alumni/staff
- Come up with key results and data indicators to measure the outcome and success of the above such as; increasing our website traffic to 35,000 and increasing the number of social media subscribers to more than 87,000 by end of the year.
Responsibilities will include, but are not limited to:
- Set up and implement strategies to communicate our mission and approach through messaging that is universally understandable and resonant across a diverse set of stakeholders, including: media, corporate partners, government agencies/policy makers, foundation, other social enterprises, and internal HQ and school based staff.
- Tailor messaging by constituency to advance the organization’s points of view and drive constituencies to action.
- Manage the marketing budget and deliver effective marketing activity within agreed budget and ROI
- Lead development of the annual recruitment marketing and mass giving fundraising strategy and execution
- Plan organization’s communications strategy to ensure that they are aligned to our goal to raise our brand awareness across our target audiences
- Analyze target audiences’ behavior and different communication channels to effectively communicate key messages for the particular audience that lead to a desired outcome
- Own the content creation across the marketing and communications mix (i.e. Facebook posts, web copy, stakeholder communications, brochures/flyers, event programs, short reports, press releases, Powerpoint presentations, etc.)
- Own all social media channels (Facebook, LinkedIn, YouTube, Twitter, etc.) including respondents to comments and questions from there.
- Responsible for all design work including managing a team of freelancers (graphic designer, content writer etc).
Requirements:
- Over 5 years of professional work experience in branding/ marketing/ communications/ public relations
- Prior experience in managing major integrated marketing communication campaigns across various platforms and delivering high results
- Prior experience in raising the profile of an organization through smart PR strategies and crisis communications skills is highly preferred
Skills/Knowledge/Mindset:
- A deep commitment to education equity - a belief that all children can succeed regardless of their background
- A learning orientation - curious mind and eagerness to learn and do new things
- Ability to deliver results on deadline
- Excellent project management and self-managed skill
- Possess a “can-do attitude”
- Excellent communicator, ability to discern technical education concept into a compelling message to mass audiences
- Excellent interpersonal skills
- Thai fluency is mandatory (written and spoken) and good command of English
- Embodiment of Teach For Thailand’s core values: Mission Comes First, Grow Together, Sense of Possibility, Act Like an Owner
