Responsibilities:

• Own, implement and manage Line broadcast planning aligned with company objectives

• Plan and manage marketing campaigns (both online and offline) aligned with company objectives.

• Analyse consumer behaviour to develop effective strategies.

• Coordinate with creative teams and other business units to produce quality content and related materials.

• Monitor and evaluate campaign performance using analytical dashboard, providing reports and recommendations for improvement.

• Support and coordinate with other departments on completing the campaign brief, coupon creation, and tasks that involve setting up on the content management system and LINE Official Account.

• Support the team to ensure campaigns are completed on time and within scope.

Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.

• 1-3 years of experience in Digital marketing, CRM, or a related role.

• Familiarity with Line Official Account Manager.

• Strong analytical skills with the ability to interpret data and optimize campaigns.

• Knowledge of Line Official Account features is plus.

• Ability to manage teams and thrive under pressure in a fast-paced environment.