Develop and implement marketing activities aimed at communicating our brand message for assigned brands to achieve marketing objectives.
Manage and work closely with cross function include media and brand agency to ensure NPD launch, successfully to drive brand growth.
Working with NPD manager for NPD initiatives, including feedback on positioning, claims, packaging, pricing and agree launch promotional strategy
Owns, develops, coordinates and cascades marketing campaigns aimed at communicating our brand message in-offline stores, online platforms, social media, TV channel and execution to other parties.
Serving as a dedicated representative throughout the project lifecycle.
Monitoring & leveraging on technical knowledge, market trend and consumer insights, proactively seek new product/renovation opportunities by developing a robust innovation pipeline strategy.
Monitors results of campaign/program and ensure excellence execution/activity is timely and in-line with marketing directives. Liaise with salesman/sales channel to ensure appropriate content of programs and events.
Providing regular reports on campaign performance, including metrics such as EMV, engagement, reach, ROI, etc.
Deal and work closely with related parties both internal and external
Maintain necessary contact with major marketing suppliers, key retailers, industry associations and government representatives to achieve the objectives of the company
Support management of relationships: creative and media buying agencies, promotional agency, sponsorships
Analyze market and consumer research data to understand market and consumer needs
Requirements:
Possess a minimum of 1-3 years’ experience in areas such as Business Development, Project Management, Branding & Marketing, or related fields in Business Management
Experience in Retail Operations / Retail Marketing/ Sale and Commercial is a plus.
