Key Roles and Responsibilities:

Analysis & Insights

• Own the overall category analysis and insights for giving direction to online merchandising category team
• Work closely with online merchandising team to understand category performance to lead the analysis on weekly meeting between merch and COL parties
• Monitor category sales and give insights on MTD and intraday during D-DAY and key campaign dates
• GP & Coupon analysis that leads to revenue driven action plan
• Lead on new project related to sales and category e.g. By channel x by brand data dashboard/report/data design

Forecast sales landing & set target

• Own sales and GP target. While optimizing the KPIs by setting right and realistic sales and GP target for each category, reforecast overall sales and GP landing of the year base on YTD situation, re-adjust GP target for each category while work closely with online merchandising team to understand sub-category situation and trends.
• Own the category sales target. do phasing EOM/EOY, point out insights on each category/channel.
• Support on business sales phasing forecast from management requests
• Work closely with BD team to make sure we align on the new brands’ sales and GP forecast and target setup
• Support by-brand marketing KPIs setup, working with merchandising team e.g., traffic, CvR, AIPO, ASP, AOV

Data & Reporting

• Work closely with BI team to enhance/optimize category report to be more insightful and automated, tailored to users and management needs
• Lead and state clear requirements to BI team if needed, for any additional dashboards and data needed for the related analysis.
• Support building category report and visualization upon management requests
• Work closely with BI team to have the right data and visualization in GP and coupon reports

Qualifications:

• Bachelor's degree, preferably in marketing, economics, business, communication, or data science
• 4-8 years of work experience in category performance, online channel performance, sales and performance analysis, management consulting, or similar roles in an e-commerce company.
• Extensive knowledge of category insights/performance, and category strategy across either online or offline.
• Knowledge of roles and paid/organic channels in online ecommerce environments
• Love to work with numbers and crunch data to get actionable insights, solid analysis skills and with expertise in using Excel, experience in using Data Studio, Power BI, Tableau will be a plus.
• Ability to simplify and visualize insights and data to top management level.
• Good command of Thai and English, be able to present fluently and communicate in both written and verbal form on both languages.