Group Marketing Executive (B2C)

Key Responsibilities

• Build and maintain strong relationships with key stakeholders and regional suppliers inside and outside Discova.
• Align complex marketing messages with business needs through strategic solutions.
• Stay updated on global market trends, competitor analysis, and industry insights connected to in-destination sales and B2C marketing trends
• Collaborate with cross-functional teams to synchronize marketing with corporate strategy.
• Use data and analytics to inform decisions, track performance, and identify growth opportunities.
• Manage direct marketing campaigns aligned with company objectives across regional markets (both online and offline)
• Ensure brand consistency and adherence to marketing guidelines across all channels.
• Identify opportunities for market expansion and product localization.
• Develop contingency plans for potential marketing risks.
• Oversee content distribution across websites, digital platforms, and offline channels (flyers, brochures, collateral of any kind).
• Manage B2C/IDS marketing efforts, social media, EDMs, and customer journeys.
• Apply SEO best practices and leverage Google Analytics to optimize content and website performance.
• Other tasks as assigned by the marketing leader and other stakeholders inside Discova

About You

The Essentials

• A bachelor’s degree in marketing or a related field, or a minimum of 3 years of experience in online travel marketing.
• A strong understanding of the customer journey within the tourism industry is highly preferred, alongside a graphic design/UX experience background is seen as an advantage
• Fluency in both written and spoken English is essential. Proficiency in additional languages is advantageous.
• Proven experience with Marketing Automation Tools, including project management tools, CRM systems, Canva, SEMrush, email marketing platforms, and Microsoft Office software.
• In-depth knowledge of the Google Marketing Suite (SEO), including Analytics, Tag Manager, Data Studio, Digital Marketing channel analysis, and Search Console. Familiarity with SEM is a plus.
• Experience with Content Management Systems (e.g., WordPress, Elementor) for website management and optimisation.
• Basic knowledge of HTML and CSS to support minor website updates and effective collaboration with web development teams.

The attributes

• Strong marketing expertise with a focus on customer satisfaction and analytical thinking.
• Highly creative and innovative.
• Results-driven, striving for excellence.
• Exceptional organisational skills with the ability to adapt and lead change.
• Excellent communication skills, able to engage with customers, suppliers, teams, and Discova leaders.
• An attention to detail in every task is one of your strong points.
• Thrive under pressure, managing multiple tasks effectively, and flexible to work beyond standard hours when needed.
• Solution-oriented with strong problem-solving abilities.
• Able to work independently and as part of a team, supporting colleagues to meet shared goals.
• Willing to travel for business as required.
• Aligned with Discova’s vision, mission, and values.
• Proficient in Microsoft Office; experience with DMC systems is a plus