Create and execute an annual campaign calendar of digital activities with E-Commerce accounts that accurately follows the digital sales strategy and ensures profitable sales growth (incl. joint business plan & roadmap)
Drive strategic relationships and accelerated growth, while operating within approved trade marketing parameters, and balancing trade and media investment effectiveness and efficiency in trade spending.
Develop promotional strategy for e-commerce channel by understanding the model as well competitive and business trends.
Conceptualize, design and implement launch campaign (and its subsequent results tracking) across select e-commerce portals by working closely with local commercial team to drive visibility and business.
Understand the market forces and benchmark with other FMCG companies and Industry (including share, new entrants and category performance) and constantly evaluate the models and adapt to current as well as future scenario.
Monitoring campaigns across multiple e-commerce channels to deliver GMV by analyzing performance and activities (always-on, mega and lead campaigns) alongside the E-Commerce Commercial team to understand channel e-retailers purchase behavior.
Work closely with commercial and supply chain team to ensure stocks sufficiency for the channel through accurate product forecasting by platform
Preparing business reviews and sharing best practices to ASEAN countries.
Follow the execution of E-Commerce Campaign Calendar with regional guidance on promo mechanics and category focus.
Your Profile
Bachelor’s or Master’s degree in business or related fields
At least 3 years’ experience in trade marketing, experience in FMCG/E-Commerce
Good understanding of E-Commerce formula and digital landscape, eShelf Matrix, Consumer Journey, Digital Funnels and consumer journey.
Excellent time management – able to stay clam under pressure whilst working quickly and delivering to dynamic, challenging, and fast paced environment
Good communication in both in English for business conduct level
Data-driven comfortable with MS excel and analysis, in able to take to decisions
Creative thinker and problem solver – enjoys generating innovative ideas and solutions, devising new and exciting ways to engage audiences
Passion in E-Commerce industry with strong logical and analytical skills.
Skills
Marketing
Product Forecasting
Business Planning
Annual Campaign
Business English
Functions
Marketing
Job Overview
Job Type:
Hybrid
Company
Beiersdorf
33 active jobs
Industry:
Other
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