Key Responsibilities:

• Ensures brand alignment and the implementation of e-commerce marketing communications strategy
• Establishes and manages annual the allocated budget for production, ATL, BTL, campaigns, and events.
• Serve as the key person for alignment between all teams to ensure optimal execution of the marketing strategy and campaigns.
• Ensure optimal brand representation in all touchpoints off/online
• Lead the "Always On" program to ensure continuous and engaging brand presence.
• Manage the executions of all communication plans to support all campaigns and projects across all touchpoints off/online.
• Develop marketing initiatives and events to increase brand visibility, traffic, and sales.
• Collaborate with cross-functional teams to develop promotions and events.
• Plan, produce, and coordinate on premium for on-ground activities aligning with the given budget and timeline (plan budget, process timeline, Document e.g. QT/INV, prepare storage, contact vendor for transport)

Qualifications:

• Bachelor's degree in Marketing, Event Management, or a related field.
• 5 years of experience in marketing, with a strong focus on event marketing and Marketing Communication.
• Proven track record in event management and marketing.
• Strong project management and communication skills.
• Analytical mindset with the ability to interpret complex data.
• Creative thinking and a supportive attitude towards teamwork