Director, Marketing

What you’ll do

• Manage the implementation and execution of integrated marketing and communications plans across multiple channels and functions (social media, performance marketing, partnerships & affiliates, branding & PR).
• Own and create marketing plans; define the optimal marketing mix; drive growth via innovation; manage the marketing budget; implement and execute marketing campaigns; analyze and report on performance; aiming for continuous optimization.
• Provide input to digital, creative and social teams to ensure their content supports overall messaging and marketing strategies through email campaigns, events, site/landing pages, digital advertising and social media.
• Partnerships and Affiliates: Build best in class, high-impact partnerships to grow Klook’s presence and accelerate customer acquisition locally.
• Analyze, report and optimize marketing channel effectiveness to understand and improve key customer engagement and acquisition metrics.
• Communicate with all stakeholders on key business metrics, progress, and issues to ensure alignment and high visibility, allowing timely involvement from the stakeholders when required.
• Collaborate with cross-regional business groups and functional areas to deliver high impact projects for local and global campaigns.
• Inspires the team and develop a strong culture of rapid experimentation, measurement, and optimization.
• Ensure compliance of all communications and materials such as media content, guidelines, templates, press releases, etc.

What you’ll need

• Bachelor’s degree.
• 10+ years’ minimum experience in e-commerce, online and/or consumer marketing.
• Demonstrated ability to build, execute, and scale cross-functional marketing programs.
• Strong understanding of consumer insights and media landscape in the local market.
• Team management experience is a must.
• Excellent oral and written communication skills.
• Strong analytical and quantitative skills - able to use data to develop and measure marketing programs.
• Must be comfortable with data analysis and capable of analyzing data to discover key consumer insights.
• Consistently strives for strong performance; Professional and has a thirst for excellence.
• Globally-minded and comfortable working with people from different cultural backgrounds.
• A start-up attitude – highly collaborative with an entrepreneurial, fast-moving, roll-up-your sleeves attitude that’s not afraid to work independently when required.