Account Manager (Social campaign)

Responsibilities

• Manage 360 marketing campaign, include social media, KOLs and communications platform, based on consumer’s touchpoint from start to the end of the campaign. Also support on develop new business
• Maintain and enhance relationships with clients to assist their needs through identifying key areas of improvement on digital contents
• Reviewing engaging copy for use on relevant social media platforms to build relationships with the community and encourage engagement
• Consult with senior staff to strategize the client's specific marketing needs by monitoring and interpreting cultural and social trends & competitors relevant to client business.
• Respond to comments and customer queries in a timely manner.
• Monitoring the success of the community and of social media in terms of the overall marketing strategy and report on feedback and online reviews
• Take responsibility for development, delivery and evaluation of projects working in conjunction with all functions
• Input on alternatives for brand/MKT communication and advertising strategy together with senior team member
• Effectively executes strategies and Ensure account and project management are continually aligned
• Monitor content schedule/posting on FB / IG / TW / Line including campaign material.
• Monitor postings and create YouTube playlist VDO as per request and provide title and description.

Qualifications

• 3-5 years’ experience in Communication/Advertising agency used to manage launching community initiatives campaigns.
• Ability to identify and track relevant community metrics (e.g. repeat attendance at events)
• Ability to interpret website traffic and online customer engagement metrics.
• Good experience in digital agency (total campaign)