Creative Director

Responsibilities

• Lead and inspire a team of creatives, including art directors, copywriters, designers, and other specialists, to generate groundbreaking ideas and produce high-quality work.
• Develop creative concepts and strategies for advertising campaigns across various channels, including digital, social media platforms, and offline channels.
• Collaborate with clients and account managers to understand their brand, target audience, objectives, and messaging requirements.
• Present and pitch creative concepts and campaign ideas to clients, incorporating their feedback and revisions as necessary.
• Oversee the entire creative process, from concept development to final production, ensuring that projects are delivered on time, within budget, and in accordance with the client's specifications.
• Stay abreast of industry trends, best practices, and emerging technologies in advertising and marketing, and incorporate relevant innovations into creative work.
• Provide guidance, feedback, and mentorship to team members to foster their professional growth and development.
• Manage resources, budgets, and timelines effectively to optimize productivity and ensure project success.
• Collaborate with other departments.

Creative Director Job Responsibilities

• Creative Strategy: Develop and execute the overarching creative vision and strategy for the organization, aligning with company objectives, target audience, and market trends to deliver innovative and compelling creative solutions.
• Team Leadership: Lead and mentor a team of creative professionals, including designers, copywriters, art directors, and specialists. Provide direction and feedback to ensure consistent high-quality output and foster professional growth.
• Branding and Identity: Direct the development and maintenance of the company's brand identity, ensuring all creative assets and communications adhere to brand guidelines and maintain a cohesive brand image.
• Content Creation: Drive the creation of diverse creative content, spanning marketing campaigns, advertisements, website design, social media content, videos, and more, to engage and resonate with target audiences effectively.
• Collaboration: Collaborate closely with other departments, such as marketing, product development, and sales, to ensure creative efforts align with and enhance overall business objectives, fostering cross-functional synergy.
• Innovation: Keep abreast of industry trends, technologies, and creative techniques, fostering a culture of innovation and experimentation within the creative team to push boundaries and drive impactful results.
• Budgeting and Resource Management: Manage the creative department's budget effectively, allocating resources efficiently to maximize outcomes while adhering to financial constraints.
• Performance Evaluation: Establish clear performance metrics and evaluate the effectiveness of creative campaigns and projects using data-driven insights. Continuously refine strategies and approaches based on performance feedback to drive ongoing improvement and success.

Required Skills

• Experience: Minimum of 10-15 years of relevant experience from a digital agency
• Language Skills: Fluent in English with native proficiency in Thai.
• Background: Experience exclusively from digital agencies.
• Creativity: Demonstrated ability to think innovatively and develop creative campaigns.
• Leadership: Strong leadership and management skills to inspire and collaborate with teams.
• Strategic Thinking: Ability to align creative efforts with organizational goals and develop long-term strategies.
• Communication: Excellent communication skills to articulate ideas clearly to team members and stakeholders.
• Branding and Design: Proficiency in branding principles, design concepts, and visual aesthetics.
• Marketing and Consumer Insights: Understanding of marketing principles and consumer behavior for effective campaign creation.
• Technology Proficiency: Familiarity with industry-standard creative software and technology.
• Adaptability: Ability to adapt to changing market trends and consumer preferences.
• Decision-Making: Capacity to make informed, data-driven decisions.
• Industry Experience: Extensive experience in creative roles with a strong portfolio of successful projects.