Manages all aspects including (but not limit to) launch, setting local vision/ brand direction, execution and coordinating cross-functional colleagues to strengthen Pfizer Vaccines position among HCPs community and public.
Develops brand plan by tailor regional/global brand strategies to local market needs and define local priorities with tactical implementation plan to prepare for execution and tailors as appropriate for segments.
Manges brand financial performance: plan, propose and monitor brand’s expenditures (annual planning and LE forecast), implement actions on variances to achieve brand goal.
Develops, implements, and maintains key measurement systems and KPIs to demonstrate impact of brand strategies and programs.
Drive innovation in a highly dynamic and competitive market by challenging the status quo.
Integrate digital solutions and omnichannel approaches to create exceptional customer experience.
Lead promotional activity execution through collaboration across functional team and align with Pfizer & local regulations.
Develop new KOLs and engage existing KOLs to sustain strong networking and market development.
Establishes strong working relationships at Local and Regional and across functions.
Lead training for Customer Facing Team on product positioning and strategies.
Work closely with Access & Medical team for external interaction strategy with government & academic stakeholders, including stakeholder strategy, relationship management and development of innovative partnerships to maximize vaccines penetration.
Qualifications:
Minimum requirement bachelor’s degree preferred science or pharmacist, master’s degree an advantage
At least 3-year pharmaceutical + at least 2-year brand marketing experience
Brand plan development includes omnichannel strategy with a proven track record of developing innovative strategic solutions and good business results.
Marketing Execution and performance metrics.
Demonstrate the ability to identify and diagnose customer needs, brand communication gaps and develop activation ideas.
Proficiency in English and local language and computer skills especially PPT and Excel
Good Interpersonal & leadership skills.
Strong ambition for professional development
Skills
Pharmaceutical
Leadership
Brand Marketing
Functions
Marketing
Job Overview
Job Type:
Full-Time
Company
Pfizer
13 active jobs
Industry:
Healthcare & Pharmaceutical
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