Country Brand Manager - Vaccine

Position Responsibilities

• Manages all aspects including (but not limit to) launch, setting local vision/ brand direction, execution and coordinating cross-functional colleagues to strengthen Pfizer Vaccines position among HCPs community and public.
• Develops brand plan by tailor regional/global brand strategies to local market needs and define local priorities with tactical implementation plan to prepare for execution and tailors as appropriate for segments.
• Manges brand financial performance: plan, propose and monitor brand’s expenditures (annual planning and LE forecast), implement actions on variances to achieve brand goal.
• Develops, implements, and maintains key measurement systems and KPIs to demonstrate impact of brand strategies and programs.
• Drive innovation in a highly dynamic and competitive market by challenging the status quo.
• Integrate digital solutions and omnichannel approaches to create exceptional customer experience.
• Lead promotional activity execution through collaboration across functional team and align with Pfizer & local regulations.
• Develop new KOLs and engage existing KOLs to sustain strong networking and market development.
• Establishes strong working relationships at Local and Regional and across functions.
• Lead training for Customer Facing Team on product positioning and strategies.
• Work closely with Access & Medical team for external interaction strategy with government & academic stakeholders, including stakeholder strategy, relationship management and development of innovative partnerships to maximize vaccines penetration.

Qualifications:

• Minimum requirement bachelor’s degree preferred science or pharmacist, master’s degree an advantage
• At least 3-year pharmaceutical + at least 2-year brand marketing experience
• Preferred Vaccines or Infectious diseases therapeutic experience +/- consumer campaign initiate/execution experience
• Brand plan development includes omnichannel strategy with a proven track record of developing innovative strategic solutions and good business results.
• Marketing Execution and performance metrics.
• Demonstrate the ability to identify and diagnose customer needs, brand communication gaps and develop activation ideas.
• Proficiency in English and local language and computer skills especially PPT and Excel
• Good Interpersonal & leadership skills.
• Strong ambition for professional development