Utilize global/regional brand guidance to tailor and execute the brand’s strategies to local market needs and define local priorities for the brand/portfolio
Allocate and execute in country brand budget and realization in order to ensure effectiveness of budgeted expense
Execute below the line and above the line promotional programs
Drive digital transformation to enhance customer connections by evaluating effectiveness of the digital strategy and leveraging on digital platform
Cross-functional leadership-across Field Force, Medical, Regulatory, Legal, Procurement, Supply chain Pricing, Market Access, Finance and Commercial Operations etc.
Monitor and analyze business performance vis-à-vis business goals (awareness, share and etc) and the competitors
Develop new KOLs and engage existing KOLs to sustain strong networking and market development
Support country business leads on Regional/Global alignment in focus on primary goals & key strategies, long range forecasting, OP planning and budget/sales target allocation
Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines
Collaborate with sales team to ensure brand strategy compliance and market feedback
Education And Experience
Minimum requirement Bachelor’s Degree in Pharmaceutical Science, Master’s Degree an advantage
At least 5-year pharmaceutical and at least 1-2 year in brand marketing
Demonstrate the ability to identity and diagnose customer needs, brand communication gaps and developing activation ideas
Good English communication both oral and written
Strong ambition for professional development
Cross-functional leadership and cultural collaboration
Demonstrated proficiency in working in a highly matrix organizational structure
Demonstrate Omnichannel plan and engagement
Experience in Retail market, digital engagement and Social media engagement are preferable
Skills
Pharmaceutical
Brand Marketing
Functions
Research & Development
Job Overview
Job Type:
Hybrid
Company
Pfizer
13 active jobs
Industry:
Healthcare & Pharmaceutical
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