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    Country Brand Manager - Paxlovid

    Hybrid
    , Thailand
    Posted: October 19, 2024
    Position Details

    Responsibilities


    • Utilize global/regional brand guidance to tailor and execute the brand’s strategies to local market needs and define local priorities for the brand/portfolio
    • Allocate and execute in country brand budget and realization in order to ensure effectiveness of budgeted expense
    • Execute below the line and above the line promotional programs
    • Drive digital transformation to enhance customer connections by evaluating effectiveness of the digital strategy and leveraging on digital platform
    • Cross-functional leadership-across Field Force, Medical, Regulatory, Legal, Procurement, Supply chain Pricing, Market Access, Finance and Commercial Operations etc.
    • Monitor and analyze business performance vis-à-vis business goals (awareness, share and etc) and the competitors
    • Develop new KOLs and engage existing KOLs to sustain strong networking and market development
    • Support country business leads on Regional/Global alignment in focus on primary goals & key strategies, long range forecasting, OP planning and budget/sales target allocation
    • Ensure all marketing and business programs/practices are compliant to applicable local, global and company laws and guidelines
    • Collaborate with sales team to ensure brand strategy compliance and market feedback


    Education And Experience


    • Minimum requirement Bachelor’s Degree in Pharmaceutical Science, Master’s Degree an advantage
    • At least 5-year pharmaceutical and at least 1-2 year in brand marketing
    • Demonstrate the ability to identity and diagnose customer needs, brand communication gaps and developing activation ideas
    • Good English communication both oral and written
    • Strong ambition for professional development
    • Cross-functional leadership and cultural collaboration
    • Demonstrated proficiency in working in a highly matrix organizational structure
    • Demonstrate Omnichannel plan and engagement
    • Experience in Retail market, digital engagement and Social media engagement are preferable



    Skills
    Pharmaceutical
    Brand Marketing

    Functions
    Research & Development

    Job Overview

    Job Type:

    Hybrid


    Company

    Pfizer logo

    Pfizer

    13 active jobs

    Industry:

    Healthcare & Pharmaceutical

    Ready to Apply?

    Submit your application now and take the next step in your career journey.

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