Primary Duties & Responsibilities:
Content Strategy & Design
- Defines content strategy that supports the development of purposeful content, personalized as per local HCP needs/preferences
- Shares LOC specific nuances for development of relevant push & pull content based on campaign and brand objectives, content pillars and HCP needs to establish connection across the Omnichannel (OC) ecosystem
- Supports the designing of right content for the customer journeys, leveraging relevant global or local content for each touchpoint; supports localization of global content based on local HCP understanding / unmet needs
Content Development & Management
- Oversees the creation and management of content calendars
- Develops content governance guidelines for design, tone, style, and voice of all content in alignment with Marketing, Medical & Compliance
- Shares guidance to ensure all content development, optimization and implementation follows the requirements set out within internal and external operating frameworks including the GSK Code & ABPI code
- Conducts periodic content audits to identify gaps in the content and suggests ways to extend, augment, edit or create content, as required
- Ensures editorial outlook is up to date, provides feedback and suggestion on digital content (both on visuals and copies)
- Works with the relevant regional/global teams to support relevant content creation
Cross-functional Collaboration
- Works closely with OC Lead and Experience Design & Channel Orchestrator to share relevant inputs on customer journey design
- Partners with brand managers to ideate on content, aligned with the business objectives, relevant to the segment/ persona and fit for purpose for the channels
- Shares Medical, Marketing & Sales teams inputs around having right nuances, scientific content / HCP content preferences/needs with relevant teams for content planning & development,
- Collaborates with Content Management, Creative, Technology CRM agencies to identify content topics most relevant to target HCPs and shares with relevant teams to accordingly modify brand’s communication
Content Analytics & Insights
- Acts on content analytics to enhance content effectiveness and adjusts strategies and tactics as necessary to optimize results and provide personalized content to HCPs
- Translates insights, data, and disparate pieces of information into narratives that promote the value of the company’s products and services
Project Management & Support
- Creates and maintains project schedules by developing project plans and specification, estimating time requirements, establishing timelines, monitoring milestone completion, providing timely reporting of issues that impact project process, coordinating actions, and resolving conflicts
- Provides expertise and support to relevant teams for designing the content architecture, developing the right content that can be leveraged across channels
- Acts as a single point of contact and subject matter expert to guide on content planning, development & approval, taking into consideration local LOC nuances
Basic Qualifications:
We are looking for professionals with these required skills to achieve our goals:
- Bachelor’s Degree in Marketing, Communications, Advertising, or any other related discipline. MBA in Marketing or any other post-graduate degree in content / communication preferred.
- 7+ years of directly related or relevant experience, preferably in content management, marketing communications or advertising.
Tools Knowledge:
- MS Office suite
- Web Analytics tools like Google Analytics
- CRMs like Veeva, Salesforce
- Marketing automation tools like SFMC, Pardot
- Content Management Systems like Veeva Vault
- Data tools like Claravine
- Database Activity Monitoring (DAM) tool
