Responsibilities

- Work with Marketing leadership to achieve the business goal for quality lead generation, driving new cash activated accounts through scalable marketing initiatives, programs and collaboration with internal and external stakeholders.

- Design and oversee the execution of bespoke marketing campaign solutions working in close partnership with cross functional partners incl. Marketing, Product, Sales Ops, Strategy, Programs and Vendor, TikTok Shop, to drive demand for TikTok for Business advertising solutions.

- Develop compelling program narratives and sales materials to equip sales teams, supporting seasonal and always-on campaigns, to a variety of audiences (advertisers, agencies, end users).

- Leverage insights to inform content needs and own communication of content strategies and timelines to cross functional partners and stakeholders.

- Develop and execute marketing strategies across owned digital platforms.

- Track and evaluate campaign performance and provide timely reporting on optimization opportunities and learnings that can be scaled across all regions.

- Oversee the execution of campaign and content strategy through the management of third party vendors / agencies.

Desired Skills and Experience

Qualifications

Minimum Qualifications

- Minimum 4 years of experience in a strategy or marketing role.

- Written and oral fluency in English and Thai with the ability to articulate abstract creative concepts.

- A deep understanding of the Small & Medium Businesses industry is needed.

- Experience within B2B marketing, top tier creative or media agency, brand marketing or strategy role within a technology company.

- Have a strong business understanding of Thailand and APAC markets.

- Experience designing and executing content strategies and analyzing content strategy performance.

- Ability to identify opportunities, develop project scope and independently lead ideation and execution.

- Have a strong business understanding of Thailand and APAC markets.

Preferred Qualifications

- Fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.

- Strong data and analytical skills (measurement, ROI, forecasting).

- Have a commercial mindset with a history of delivering against stretching performance goals.

- Excellent interpersonal skills: ability to build, manage and influence agencies/ virtual teams (e.g. partners, agencies, remote marketing teams) and interface effectively with and influence different management levels.

- Agility and ensuring timelines are met in activation of campaigns, with strong project management skills.

- Strong knowledge of media sales and marketing processes, with an understanding of TikTok for Business advertising solutions is a plus.