Senior Marketing Communications Specialist

Responsibilities

• Support the development and management of brand guidelines and ensure adherence and consistency across all brand touchpoints, and marketing and communication channels
• Collaborate with the regional Brand department (including UI/UX) to provide copywriting and/or develop assets that aligns with the brand identity
• Responsible for localising and executing brand strategies and go-to-market plans
• Collaborate with regional Brand department and Group PR to localise and implement effective communication strategies (earned and paid media) to support marketing initiatives on ground
• Support strategic partnerships team to develop and manage marketing communications plans and collateral to enable customer acquisition, onboarding and utilisation via partners, and where needed, co-ordinate with partners to create co-branded marketing campaigns and initiatives
• Craft engaging content for various platforms, including but not limited to social media, websites, newsletters, and points for press releases
• Provide regular progress and performance reports, analysis and insights across entire scope to local and regional teams, from which to generate recommendations for improvement
• Provide a view of the market landscape to identify trends, opportunities, and competitor activities
• Organise and participate in events, webinars, and other promotional activities to strengthen partnerships and brand presence, where needed

Qualifications

• Fluent in English and Thai, to communicate with internal and external stakeholders and copywriting is a plus
• Excellent communication and interpersonal skills
• Proven 7-10 years of experience in marketing, brand management, and communications
• Creative thinking and problem-solving skills
• Strong project management skills with the ability to multitask and prioritise effectively
• Analytical skills to measure and evaluate the effectiveness of marketing and communication strategies
• Familiarity with content creation and visual design principles with strong aesthetic sense
• Ability to work independently and as part of a team on and off-shore