Develop the Channel and Category vision, objectives, strategies, plans and tactics that deliver channel and multi-category growth (applicable to MT & CVS Channels only)
Accountable & Responsible for defining strategies and plans that deliver Category/ sub Category growth in MT & CVS channels based on consumer, shopper and customer requirements, including JBP intitiatives with key customers with fully align with Brand's vision and strategies.
Accountable and responsible for driving the ICP by identifing the key opportunities (incorporating shopper behaviour in MT & CVS channels, channel specific promotional learnings, competitor analysis and best practice inputs) and develop a commercial activity calendar for the channel.
Accountable & Responsible for driving the ICP process by identifying, aligning and priortize category opportunities with priotized key customers in MT & CVS channels (incorporating understanding on shoppers, category, customer, competition, channel and external environment)
Identify, align and prioritize Channel opportunities with category prioritization
Works cross functionally to identify, prioritize & develop channel initiatives that meets the needs of the shopper, customer & Nestle. Support the construction of key commercial propositions at the Channel level in MT & CVS channels
Drive trade spend strategy and management associated with the Category Channel Plan (applicable to MT & CVS Channels only)
Responsible for developing new product trade launch strategy, including recommending winning commercial propositions for the category (applicable to MT & CVS Channels only)
Responsible for ensuring adherence to all company principles and policies.
Ensure compliance of team’s activities with the WHO Code, local code and the Nestlé Instructions
Qualifications
More than 5 years experience in MT Trade Marketing/ Category Development and/or Marketing with Sales experience or exhibits strong functional skill and leadership capabilities.
Demonstrable record of success in a customer (not limited to Key Accounts) facing role. Understands customers and the selling process.
Strong analytical skill. Good organization awareness
Strong communication skill
Good command in English & Thai.
Skills
Leadership Skills
Analytical Skills
Communication skills
Functions
Marketing
Job Overview
Job Type:
Full-Time
Company
Nestlé
39 active jobs
Industry:
Consumer Goods, Retail & E-Commerce
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