Chief Strategy, Marketing & Commercial Operations Officer - Thailand

Job Description

• Work with the CSMO AKA to synthesize, develop, and execute the in country strategic marketing and commercial plans in line with business goals and objectives.
• Direct market research and analytics to identify and exploit opportunities, customer needs, market sizing, and develop and maintain in-depth knowledge and understanding of trends and requirements in the healthcare market.
• Lead the development and implementation of in country marketing strategies to drive sales growth, market share, brand awareness.
• Assessment of portfolio competitiveness
• Create, execute, and continuously evolve the GTM (Go to Market) strategy.
• Differentiated GTM on a short – medium – long term basis and execution thereof.

Distribution Business (Channel)

• Oversee the In-Country Channel Excellence Team to ensure consistency of GEHC’s Distribution Business
• Drive commercial rigor by implementing performance metrics and regular reviews to ensure consistent financial performance from each Channel Partner (CP) across the region.
• Commercial oversight over the in-country Channel Excellence team for oversight of full wing-to-wing partner onboarding, enablement, commercialization, compliance, GTM on an individualized CP basis.
• Work with the in-country Channel Excellence Team for overall project management (e.g. requirement gathering, feature prioritization, trainings, access control/security, troubleshooting /fixing /escalation, and tracking use).

Commercial Operations

• Optimizes commercial analytics function through optimal governance/policies, standardization (of reporting / visualization / forecasting) that enable improved funnel management, generation of insights from Win/Loss analyses, capture of IB/Competitive intelligence and tracking right sales performance KPIs.
• Works with in-country analytics resources to report quarterly performance on market, share, visibility, win-rate, coverage, cost to sell; drives PSR (Problem Solving Reports) to understand reasons for sub-optimal performance, and drives (in collaboration with commercial leaders) programs that enable regaining strength across AKA region.
• Drive standardization and efficiency of the Inquiry-to-Order and other commercial operations through deployment of tools/technologies, automation, and process excellence including LEAN.
• Work with AKA leadership to negotiate complex commercial agreements in GEHC’s favour.

Others

• Operational, commercial, or strategic functions and tasks as depending on the exigencies and local business requirements.

Mandatory Qualifications/Experience

• Minimum 8-10 years working experience in marketing, sales, strategy, healthcare, medical devices, pharma industry, or related fields.
• 3 (ideally 4+) years in a top tier management consulting firm and additional preferred exposure to healthcare services operations, strategy formulation or commercial delivery.
• MBA from a top tier university or master’s degrees in marketing or a medical degree or in related fields.
• Prior experience in building a 0-1, or any venture or startup experience will be highly valued.
• Proven large scale commercial operations experience and commercial management (PnL) experience.
• Experience of working in complex business environments with strong influencing and conflict resolution abilities.

Skillset Required

• Strong people leadership skills and servant leadership mindset.
• Innovativeness – we want people who think outside the box.
• Assertiveness – strong influencing skills across business functions is a must; confidence to share difficult messages, defend decisions, and make judgement calls (and own them).
• Commercial intensity – tenacity and grit to drive commercial outcomes.
• Excellent written and verbal communication, presentation, and project management skills
• Strong writing and record keeping ability for reports, matrices, and database skills.
• Clear thinker, takes initiatives, self-starter, accountable and responsibility for own work.
• Must be highly motivated, results driven, energetic and capable of multi-tasking in a dynamic, rapidly growing organization.
• Exceptional skills as a change agent and process-oriented individual.
• Willingness to travel for work (25-40%).