Marketing Product Manager

Requirements

• Minimum of 3 years of experience in product management in the marketing domain
• Deep knowledge of marketing web analytics tools, such as Google Analytics, Mixpanel, or similar platforms
• Proficiency in SEM/SEO techniques to improve search engine visibility and drive organic and paid traffic
• Experience in Conversion Rate Optimization (CRO) to optimize website performance and increase conversion rates
• Familiarity with demand optimization strategies to maximize customer acquisition and retention
• Knowledge of agile product management practices and experience in running product teams in an agile organization
• Fluent in English, with excellent communication and collaboration skills
• Familiarity with SQL and ability to independently deep dive on the data to extract meaningful insights

Nice to Have:

• Experience of working with any advertising APIs (Google Ads, Meta Ads, or similar)
• Knowledge of Content, Email, Social Media, and CRM marketing strategies and tools
• Experience in product marketing, including positioning, messaging, and go-to-market strategies
• Ability to speak Russian fluently, to facilitate communication with Russian-speaking stakeholders

Responsibilities:

• Manage the product backlog, prioritize features and initiatives, and communicate the product vision to cross-functional teams
• Utilize marketing web analytics tools to gather insights, identify opportunities, and drive data-driven decision-making
• Collaborate with cross-functional teams, including design, engineering, and marketing, to deliver high-impact product improvements
• Monitor and analyze key performance indicators (KPIs) to track progress and identify areas for improvement
• Stay updated on industry trends and best practices in product management and marketing, and incorporate them into our strategies and processes
• Develop and execute SEM/SEO strategies to improve search engine visibility and drive targeted traffic to the platform
• Implement Conversion Rate Optimization (CRO) techniques to optimize website performance and increase conversion rates
• Drive demand optimization initiatives to maximize customer acquisition and retention