Leads the development and delivery of brand building holistic communication across all contact points (shopper, econtent, digital and traditional media)
Develops and updates consumer portrait, consumer engagement funnel for her/his brand
Activates Brand Essence
Manages 60/40+ basket, packaging, NHW dashboard, services and CSV related to her/his brand
Develops and updates consumer portrait, understands in store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers
Contributes to development and executes strong, functionally aligned brand and ICP plan. Tracks and monitors the performance, health and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand.
Contributes to the development of OBPs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
Ensure adhere to the WHO International Code of Marketing of Breast Milk Substitutes, Control of Marketing of Infant and Young Child Food Act B.E. 2560 (2017) and Nestlé policy on Marketing of Breast Milk Substitutes , company principles and policies . Additional mandatory requirements of local regulations must also be followed
Qualifications
Minimum 5 years experience in brand management or in other function ideally in Sales at Nestlé or equivalent FMCG
Deep experience in advertising, digital content development
Experience in working in cross-functional teams, managing creative agency
Experience working in cross functional teams
Skills
Brand management
FMCG
Cross-functional Collaboration
Functions
Marketing
Job Overview
Job Type:
Full-Time
Company
Nestlé
39 active jobs
Industry:
Consumer Goods, Retail & E-Commerce
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