Key Roles and Responsibilities:
Brand Strategy:
- Develop and execute the overall brand strategy, ensuring alignment with business objectives.
Product Assortment & Inventory Management:
- Plan and manage product assortment, including OTB (Open-to-Buy) planning.
- Develop strategic merchandising plans and monitor stock levels.
- Analyze stock movement and create plans for efficient inventory management.
- Organize stores into clusters and design effective planograms.
Sales Planning & Analysis:
- Develop sales plans by channel and store, aligning them with the purchasing strategy.
- Conduct detailed sales data analysis, providing both internal and external reports.
- Ensure alignment with the company’s budget plan.
Channel Expansion & Wholesale Management:
- Identify and develop new sales channels to expand market reach.
- Manage relationships with wholesale customers, including credit management and payment terms.
- Develop strategies to optimize channel performance and profitability.
Product Development & Launch Planning:
- Initiate and lead product development projects based on market trends and customer needs.
- Analyze consumer desires and product trends to inform development.
- Oversee creative product launch plans.
Market Strategy & Brand Activities:
- Translate brand elements into actionable plans and go-to-market strategies.
- Monitor market trends, consumer behavior, and competitor activities.
- Create and execute brand campaigns and promotional activities.
Qualifications:
Experience:
- Minimum of 5 years in brand management, preferably within the sports or retail industry.
- Proven track record of successful product launches, brand campaigns, and channel expansion.
Education:
- Bachelor’s degree in marketing, Business Administration, or a related field. An MBA is a plus.
Skills:
- Strong analytical skills with experience in sales data analysis, inventory management, and channel expansion.
- Excellent leadership and project management skills.
- Creative thinking with the ability to translate market trends into actionable strategies.
- Proficiency in market research tools and software.
- Strong communication and interpersonal skills, with the ability to collaborate across departments.
Knowledge:
- In-depth knowledge of the football industry, including current trends and consumer behavior.
- Familiarity with retail operations, merchandising strategies, and wholesale management.
Personal Attributes:
- Passion for football and a deep understanding of the sport’s culture.
- Ability to work in a fast-paced environment and adapt to changing market conditions.
- Strong attention to detail and a commitment to excellence.
