Key Roles and Responsibilities:

Brand Strategy:

• Develop and execute the overall brand strategy, ensuring alignment with business objectives.

Product Assortment & Inventory Management:

• Plan and manage product assortment, including OTB (Open-to-Buy) planning.
• Develop strategic merchandising plans and monitor stock levels.
• Analyze stock movement and create plans for efficient inventory management.
• Organize stores into clusters and design effective planograms.

Sales Planning & Analysis:

• Develop sales plans by channel and store, aligning them with the purchasing strategy.
• Conduct detailed sales data analysis, providing both internal and external reports.
• Ensure alignment with the company’s budget plan.

Channel Expansion & Wholesale Management:

• Identify and develop new sales channels to expand market reach.
• Manage relationships with wholesale customers, including credit management and payment terms.
• Develop strategies to optimize channel performance and profitability.

Product Development & Launch Planning:

• Initiate and lead product development projects based on market trends and customer needs.
• Analyze consumer desires and product trends to inform development.
• Oversee creative product launch plans.

Market Strategy & Brand Activities:

• Translate brand elements into actionable plans and go-to-market strategies.
• Monitor market trends, consumer behavior, and competitor activities.
• Create and execute brand campaigns and promotional activities.

Qualifications:

Experience:

• Minimum of 5 years in brand management, preferably within the sports or retail industry.
• Proven track record of successful product launches, brand campaigns, and channel expansion.

Education:

• Bachelor’s degree in marketing, Business Administration, or a related field. An MBA is a plus.

Skills:

• Strong analytical skills with experience in sales data analysis, inventory management, and channel expansion.
• Excellent leadership and project management skills.
• Creative thinking with the ability to translate market trends into actionable strategies.
• Proficiency in market research tools and software.
• Strong communication and interpersonal skills, with the ability to collaborate across departments.

Knowledge:

• In-depth knowledge of the football industry, including current trends and consumer behavior.
• Familiarity with retail operations, merchandising strategies, and wholesale management.

Personal Attributes:

• Passion for football and a deep understanding of the sport’s culture.
• Ability to work in a fast-paced environment and adapt to changing market conditions.
• Strong attention to detail and a commitment to excellence.