Auto and Retail Lending Customer Engagement & Experience

Job Scope:

• Auto and Retail Lending Customer Engagement and Experience is looking for a digital marketing expert to join our team and drive digital sales and customer acquisition through website platform, Line OA and mobile application. We are looking for qualified candidates to take ownership and be responsible to Develop and implement effective digital marketing strategies across platform to drive customer acquisition and revenue growth
• Collaborate with cross-functional teams to identify and target high-potential customer segments and develop and execute online campaign to reach them
• Utilize data analysis and optimization techniques to drive digital sales and continuously improve campaign performance and ROI
• Track and analyze key performance indicators and continuously report on campaign results Execute
• IMC marketing communication and activation campaign with speed to market and excellence in execution
• Stay up-to-date with industry trends and new technologies to identify opportunities to improve campaign performance

Qualifications

• At least 5-7 years of experience in digital marketing with a focus on customer acquisition and revenue growth
• Prior marketing experience in online B2C platform and mobile application highly desired
• Strong understanding of paid search, display, social media and online marketing campaign
• Experience with data analysis and optimization techniques to improve campaign performance and ROI
• Strong analytical skills with the ability to track and analyze key performance indicators
• Excellent communication and project management skills