Ecommerce and Marketing Leader

Wecare group is a B2B industrial distributor that utilizes data and technology to improve operations within the industrial supply chain. We distribute products for the Construction Hardware, Industrial Chemicals, Water Industry Equipment, and Electrical Supplies sectors, reaching out to Mom & Pop Shops and smaller independent businesses in these industries. The E-commerce & Marketing Lead position is vital in today's digital business environment, directly contributing to the company's growth and success across all digital platforms. Responsibilities: + Strategy Development and Implementation: • Create and execute the overall e-commerce business strategy, including sales targets, costs, and resource allocation across channels such as the company website, e-commerce marketplaces, and social media. • Develop and implement comprehensive Digital Marketing strategies to achieve growth and increase brand awareness. + E-commerce Operations & Optimization (including Website): • Operate and optimize store performance on major e-commerce platforms (Shopee, Lazada, TikTok Shop...) and the company's website. • Make sure product updates, prices, promotions, images, and content are accurate, engaging, and brand-consistent on all platforms. • Actively manage and improve the user experience (UX) on the website, ensuring an intuitive, user-friendly interface and optimizing the customer journey from the initial visit to the final purchase. • Work with the technical team to ensure website performance, page load speed, security, and responsiveness on various devices. + Digital Marketing Campaigns: • Plan, launch, and manage a variety of digital marketing campaigns, including SEO, SEM (PPC), Email Marketing, Social Media Marketing (Facebook, Instagram, TikTok, Zalo), Display Advertising, and Affiliate Marketing. • Design and implement innovative promotional campaigns and special offers to attract new customers and increase customer loyalty. + Analysis and Reporting: • Track and analyze key performance indicators (KPIs) such as traffic, conversion rates, sales, advertising costs (ROAS/ROI), and customer behavior. • Create regular reports (daily, weekly, and monthly) on business results and the effectiveness of marketing campaigns. + Team and Partner Management: • Work closely with other departments (sales, product, operations, customer service, and IT) to ensure consistency in all activities. • Build and maintain strong relationships with partners (e-commerce platforms, logistics providers, and marketing service providers).