Senior Data Product Specialist, Adtima

1. Product research 40%

• Proactively gain understandings of Adtima’s ecosystem (i.e. Zalo, Zing MP3, and Báo Mới …) and its services;

• Lead research initiatives on market trends, competitor movements, and emerging technologies (especially in AI-powered lead generation solutions);

• Coordinate with stakeholders (product teams of Zalo ecosystem) to develop prototypes for range of products;

• Work closely with business teams (Sales, Media Planners,...) to package the product with competitive advantages and make it more attractive to clients;

• In charge of partnership integration with external vendors in delivering OMP, PMP campaigns;

• Understand and have up-to-date overview information of the digital advertising market and Adtima’s resources to spot opportunities for new ads products/solutions;

2. Product management and optimization (60%)

• Take ownership of the full product lifecycle — from ideation, development, packaging, go-to-market to performance evaluation;

• Lead and manage a small product team and driving them toward strategic goals and KPIs;

• Monitor development progress and ensure product timelines and specifications are met;

• Track weekly performance, including revenue, delivery metrics, and client satisfaction of launched solutions;

• Partner with Data/AI teams to explore and implement machine learning models in the lead-gen workflow;

• Tackle high-priority initiatives and special projects as assigned by Top Management.

👾 What you will need

Must-have:

• Bachelor’s degree in Computer Science, Engineering, Information Systems, or a related field;

• Proficient in SQL for data analysis, troubleshooting, and reporting;

• Solid understanding of digital advertising infrastructure, including how DSPs, SSPs, and ad exchanges operate;

• Strong problem-solving mindset and attention to detail in diagnosing system behavior;

• Ability to work with large-scale datasets and translate findings into actionable insights;

• Comfortable working in a fast-paced, cross-functional environment;

• Effective communication skills in both Vietnamese and English.

Nice-to-have:

• Experience working with ad servers or real-time bidding systems;

• Previous involvement in technical operations, product support, or performance engineering within an ad tech environment.