Setting and driving category direction by align with Brand strategy and create promotion plan to support sales volume and increase distribution
Co-Working for yearly budget by aligned with Marketing Group then allocate budget to Sales function
Co-ordinate with Brand for corporate theme/activities, NPD movement and consolidate all information such Market share, Brand key message and direction then communicate to sales team
Setting Sale Strategy with Sales leader to encourage sales volume as well as customer relation
Analysis product category, competitor and link to channel distribution regarding how to drive sales and increase distribution to achieve company goal
Create tool and guideline for Sales team to work properly with the right direction
Create Brand Essence, visibility, path of purchase through our target customer i.e. Hotel & Premium restaurant
