Job Description
As theSales Manager specializing in MICE (Meetings, Incentives, Conferences, and Exhibitions), you will be responsible for driving revenue through the sale of event spaces and accommodations for corporate meetings, conferences, and exhibitions. Your primary focus will be on cultivating relationships with corporate clients, event planners, and industry partners to generate business opportunities and achieve sales targets.
Reporting to the Director of Sales, MICE, responsibilities and essential job functions include but are not limited to the following:
- Develop and implement strategic sales plans to attract MICE business and achieve revenue targets. Proactively identify and pursue new business opportunities through targeted prospecting and networking efforts.
- Build and maintain strong relationships with corporate clients, event planners, and industry stakeholders. Understand their needs, preferences, and objectives to tailor offerings and provide personalized solutions that exceed expectations.
- Collaborate closely with Sales and F&B team to ensure seamless coordination and execution of MICE events. Provide support and guidance throughout the planning process to ensure client satisfaction and successful outcomes.
- Prepare customized proposals, presentations, and contracts tailored to the specific requirements of each MICE event. Clearly communicate the value proposition of our offerings and negotiate terms to secure profitable business.
- Monitor competitors’ MICE rate strategies, account penetration, and marketing activities to maintain a competitive edge.
- Fully responsible for MICE accounts, including contracting, updating profiles, and renewing contracts.
- Update management on VIP MICE arrivals and ensure meet and greet arrangements are in place.
- Implement pricing strategies and promotional initiatives to maximize revenue and profitability for MICE events. Identify opportunities for upselling and cross-selling additional services and amenities.
- Work closely with other departments, including sales, marketing, operations, to ensure alignment and synergy in delivering exceptional MICE experiences. Foster a collaborative and supportive team environment.
Qualifications
- Proven experience as an Event Sales Manager or in a similar commercial role preferably in a large, fast paces luxury hospitality setting
- Strong communication, negotiation, and interpersonal skills.
- Results-oriented with a proven track record of meeting or exceeding sales targets.
- Bachelor's degree in Business, Marketing, or a related field is preferred.
- Fluency in verbal and written English is essential – an additional languagewould be an advantage.
- Must be a highly capable user of Microsoft office programs including Excel, Word, PowerPoint and Outlook.
- Excellent Communication Skills (Thai, English & Effective people management and interpersonal skills
